What’s a digital asset?

Why does my hospitality business need digital platforms and can we buy these assets? In the new normal of today, dominated by the tech-tonic shift, your business’s core competency is amplified by creating strong digital footprints as this is the only bridge to your customers today.

Any digital platform which creates online visibility for your brand, any digital interface like a website, or any medium like your brand’s Insta + FB page, which helps customers discover you online and simultaneously helps them in engaging + transacting with your business is a digital asset.

Digital assets also refer to your core content, visuals, imagery, the brand’s online positioning, the visible creative quotients which influence browsers and customers.

In today’s disrupted business ecosystem these assets are highly valuable as they are the most efficient means to connect with your audience and these cannot be replicated, are extremely difficult to recreate.

These assets set the tone for your business, establish the credentials, the reach, are uniquely identified by your target audience thus building a huge connect enabling high recall an even higher propensity to consume through your brand.

In a nutshell, your digital presence and brand creates a strong business platform for increasing sales due to the perception and brand image built over time in the mindscape of the consumers.

These are ingrained to your business and can only be created meaningfully over time, it takes a holistic strategy around the business, time, energy, resources, thoughtfully crafted brand + digital campaigns to truly establish a business’s presence online as an asset.

Your restaurant business needs to create these assets, these have to be curated over time with a strategy, passion, structure, insights.

These cannot be built or bought overnight